In Winter 2018 iiii Magazine commissioned Studio Hyte to create a set of football scarves to 'challenge the ugly attitudes that often alienate so many from the beautiful game'. In order to do so, the scarves purposefully used no crest and no local, nor national allegiance, but instead focussed on reappropriating the aesthetics of iiii's as a means to amplify a universal love for the sport.
10% of all profits raised are donated to LGBT charity Stonewall (Charity number: 1101255).
Language and the Human
Process as Design